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Florène, for women, mums and little ones.

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A curated collection of essentials for women, mums, and little ones—where beauty meets everyday functionality.

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Red and white checkered towel with tassels on a beige background.

For Home

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For Little Ones

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Light pink floral swaddle blanket with 'Alimrose' branding on a beige background. The flowers are yellow, blue, white and red and feature green leaves.

Muslin Swaddle

$36.95

Sesame Street Print Kids Yoga Mat

Sesame Street Print Kids Yoga Mat

$89.95

Stuffed linen squeaker toy mouse with pink ears, pink blush cheeks, brown nose and brown eyes. It has a white body with pink polka dots, does not resemble a true mouse body but is instead a straight handle for a baby to grip on to. White bow in front of right ear with white polka dots. Nautical pattern printed in both ears, pink fabric with white anchors. Pictured on a beige background.

Mouse Squeaker

$22.95

Dinner Set

Dinner Set

$72.95

Hands Free Lead

Hands Free Lead

$89.00

Teddy bear-shaped rattle with a polka dot handle on a beige background.

Baby Bear Stick Rattle

$19.95

No. 4 Tasmanian Creek / Eucalyptus Bark, Grapefruit Rind, Olive Leaf

No. 4 Tasmanian Creek / Eucalyptus Bark, Grapefruit Rind, Olive Leaf

$59.00

Colourful pom-pom patterned towel with tassels on a light background.
Colourful patterned towel with fringes/tassels on a light background.

Rainbow Towel

$129.95

Stuffed bunny toy wearing a dress with strawberry pattern on a beige background.

Aubrey Baby Bunny

$39.95

Tea For One Gift Set: Persian Mint

Tea For One Gift Set: Persian Mint

$54.95

Blue floral-patterned swaddle blanket with 'Alimrose' branded card wrapped around it. Pictured against a beige background. Fabric is a white base with light blue, darker cornflower blue, light pink and darker pink flowers and green leaves.

For Gifting

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For Mums

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Australia / Blue Gum + Lemon Myrtle + Wattle
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Australia / Blue Gum + Lemon Myrtle + Wattle

$49.00

James / Yuzu + Smoke

James / Yuzu + Smoke

$49.00

The Haze: Jessica

The Haze: Jessica

$34.00

Morgan / Sandalwood + Cedar Wood + Amber

Morgan / Sandalwood + Cedar Wood + Amber

$49.00

Deborah / Fig Tree

Deborah / Fig Tree

$49.00

Red, pink and white checkered towel on a beige background.
Red, pink and white patterned towel with fringes/tassels on a beige background.

Rainbow Towel

$120.00

Colourful pom-pom patterned towel with tassels on a light background.
Colourful patterned towel with fringes/tassels on a light background.

Rainbow Towel

$129.95

No. 4 Tasmanian Creek / Eucalyptus Bark, Grapefruit Rind, Olive Leaf

No. 4 Tasmanian Creek / Eucalyptus Bark, Grapefruit Rind, Olive Leaf

$59.00

Homewares

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Dinner Set

Dinner Set

$72.95

Bib

Bib

$24.95

Smoothie Cup

Smoothie Cup

$37.95

Sippy Cup

Sippy Cup

$27.95

Bib

Bib

$24.95

Wiggly Placemat

Wiggly Placemat

$34.95

Dinner Set

Dinner Set

$72.95

Smock Bib

Smock Bib

$34.95

Children's Tableware

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Two white hair clips with dark pink polka dots on an 'Alimrose' branded card against a beige background.

Hair Clip Set

$9.95

Stuffed linen rattle and squeaker toy resembling a bunny. It has a pink ribbon around its neck, pink nose, brown eyes, pink and white striped ears that are soft and not stuffed like the main body. The body does not resemble a true bunny body but is instead straight up and down. Pictured on a beige background.

Linen Bunny Rattle & Squeaker

$22.95

Stuffed linen rattle and squeaker toy resembling a bunny. It has a light blue ribbon around its neck, light blue nose, brown eyes, blue and white striped ears that are soft and not stuffed like the main body. The body does not resemble a true bunny body but is instead straight up and down. Pictured on a beige background.

Linen Bunny Rattle & Squeaker

$22.95

Floral fabric baby shoes with pink bows attached on top. Made with white fleece inside. Pictured on a beige background.

Bow Booties

$29.95

Stuffed linen bunny toy wearing a pink and white striped dress and pink floral headband. It has a small red nose, blush cheeks, 3 brown whiskers on each side of nose (stitched in), brown eyes. Pictured on a beige background.

Bopsy Bunny

$39.95

Stuffed bunny toy with a white dress on a beige background.

Baby Broderie Bunny

$39.95

Teddy bear-shaped rattle with a polka dot handle on a beige background.

Baby Bear Stick Rattle

$19.95

Stuffed bunny toy wearing a dress with strawberry pattern on a beige background.

Aubrey Baby Bunny

$39.95

Children's Toys and Accessories

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Dog playing with Mary the Lamb Dog Toy on a dark tiled floor.

For Pets

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For Women

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Looking for more information?

Our Frequently Asked Questions may help, or you’re always welcome to reach out to us here.

About Florène

Founded on the Sunshine Coast, Florène is a female-owned and run online store based in Mooloolaba. Born from a love of beautiful things and the belief that everyday life deserves to feel special, Florène curates essentials for women, mums and little ones, with intention.
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